"For me I get asked one question more than other questions. This is the most frequently asked question when I am just out in public people ask me “What do you write songs about? How do you know what to write a song about? “ .And I…I think for me the answer to that is that when I write songs is like if I had the opportunity to put a message in a bottle and throw it out into the ocean. The idea that the person that I feel that way about or the person I was writing the letter to may someday get it or they might not. This is kinda where I start with. Like…What are you feeling that you are scared to tell someone but you wished they knew. Whether it is something good like “I secretly think you are wonderful and I think about you every day” or “I secretly miss you but I can’t because you are bad for me” or “What you did really hurt me and broke my heart and I am still not okay about it.” Writing a song is like saying whatever you wanted to say in this moment to the person that you think that about and you feel that way about and then just to be able to push a pause and never see the way they respond. And this is what I think are the best songs. It is one of those that I wrote in the middle of the night because I was too afraid to write in an e-mail or say it on a phone call. It is about how as much as I tried to forget everything about this person I just … the more I tried to forget it I remembered it all too well, you know…"
- Taylor Swift, “All Too Well” intro, 02.02.2014